More profoundly, however, these images highlighted transformations in women's roles in the late nineteenth and early twentieth centuries in America. This popular art represents more than an array of pretty faces. During what historians call the era of the "New Woman," increasing numbers of women pursued higher education, romance, marriage, leisure activities, and a sense of individuality with greater independence. The "Gibson Girl" first appeared in Life in the 1890s and rapidly set a standard for feminine beauty that endured for two decades. A master in pen and ink, Gibson portrayed his tall, narrow-waisted ideal as an equal, multi-faceted companion to man and highlighted her interests and talents. Coles Phillips' full-figured beauty typically blended into backgrounds of colorful designs published on the covers of Life and Good Housekeeping. His "Fadeaway Girl," the "Benda Girl," "Brinkley Girl," and related ideals emerged during illustration's golden age.
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