Apologizes Happy David, who runs the shop’s Instagram and has helped Ahmed and his comanager, Ali Wasim, navigate their newfound fame. The COVID-19 pandemic forced Casa into an untenable situation. With no e-commerce and no foot traffic, it was another beloved New York institution struggling to keep the lights on. David set up a GoFundMe and a social media campaign in April. So far they have raised almost $30,000 for the store. “It’s like a family,” says Ahmed between sales. “Everybody is helping each other because of COVID. We got together with model agencies and the fashion industry, and they are helping us.” A portion of the proceeds of sales from the book will be donated to Casa Magazines. Lots of people come to Casa for partnerships, but many are turned away. The reason Valentino got Ahmed and Wasim’s stamp of approval is that some of the brand’s New York employees are regular customers. “I think it was Blair [Trader, the director of public relations and advertising] or Bianca [Sleight, the manager of special events and partnerships] who first wrote to us—and they’re actually customers at Casa,” David explains.
Buy it here: Don’t flatter yourself cowboy I was looking at your Horse Vintage shirt
HOmePage: 2020 Imiadove Store
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